Founder’s Note
This first capsule marks a beginning. Each piece carries the name of a woman who shaped my understanding of design, mentors, lecturers, and founders whose presence altered my direction without spectacle.
I entered the design world without a creative lineage or inherited framework. What I encountered instead were women who embodied authority without noise. Precision without hesitation. Discipline as a form of power. In their hands, ideas were never treated as decoration, but as material to be examined and refined. Their influence is held quietly within these garments, in the restraint of the silhouette, the honesty of the fibre, and the precision of the construction.
This first capsule introduces BITTER BUTTER while acknowledging where strength was first recognised and where a standard was first set. As founder, I carry those lessons forward in every seam. These garments are not statements. They are a continuation of that discipline.
Jane Rai, Founder